James Oliver - Becoming a protein bar giant

James Oliver is the founder and CEO of Atlas Bar, one of America’s fastest-growing protein bar companies, focused on clean, convenient, high-protein nutrition. What makes James’ journey remarkable is how he built the business from absolutely nothing. To fund his first production run, James drove over 3,000 Uber rides while still in college, refusing outside investment, and sticking to his vision of clean, honest nutrition.

Atlas Bars are a testament to that conviction: each bar packs 20 grams of protein, just 1 gram of sugar, and contains zero artificial ingredients. James didn’t just talk about health and perseverance; he lived it, running 100 miles in six days with nothing but his own bars for fuel to prove they worked. Since those humble beginnings, Atlas Bar has sold millions of bars nationwide and hit over $1 million in sales within just two years, all powered by word of mouth and grit.

Socials:

Website: atlasbars.com

Insta: Atlas Bars @atlasbars

LinkedIn: James Oliver

FB: Atlas Bar

Enjoy the visual here on Youtube